Steele Ventures Naming and Identity

The identity for Steele Ventures stems directly from the naming project for the company itself. A new business consultant/venture capital firm specializing in earth-friendly startups, the name Steele derives from stele, a plant’s vascular system for growth, and steel, to brace and support. The logo incorporates these two provenances and lives comfortably in both the corporate-clean and eco-conscious realms. Identity package printed on post-consumer recycled paper, naturally.